HKBU Enews Eyes on HKBU
Feb 2012 | Issue 17

Natalie Leung (Communication Studies, Year 2): Designs calendar to promote 7 Graduate Attributes

"HKBU graduates are trained to have the University’s 7 Graduate Attributes (7 GAs), but I think it would be useful for all of us if we had something to remind us every day exactly what the 7 GAs are,” says Natalie Leung, a student of the Department of Communication Studies at HKBU’s School of Communication and majoring in Public Relations and Advertising. So, she has designed a desktop perpetual calendar which incorporates the 7 GAs. Her calendar is not only practical but attractive as well, and won her third prize in the WPE@HKBU competition held during the 2011-12 academic year.

"One of my classmates was helping to produce a promotional video for entering in the competition, and this sparked my interest in joining the contest as well, I spent a week developing the idea of the calendar and spent a whole day in front of my computer drawing the design.” When she was told her work had won a prize, she was shocked. “I was so surprised to win as there were so many entries that were really outstanding.”

"The 7 GAs neatly match the seven days of the week. So I coupled one Attribute with each week day so that when people look at the calendar to see what day it is they are reminded of one of the Attributes.”

Elaborating on the design concept, Natalie adds: “For example, the Attribute for Wednesday is ‘Communication’, which is ‘Have trilingual and biliterate competence in English and Chinese, and the ability to articulate ideas clearly and coherently’. Every Wednesday you will be reminded of the GA of being good at ‘Communication’."

Asking if she herself possesses any of the 7 GAs, Natalie smiles shyly. “I think at least I have good ‘Communication’. As a student of the Department of Communication Studies, I receive plenty of training in that area. Also, there are quite a number of group projects in my Public Relations and Advertising Option, so cooperation and communication among classmates is very important.”

Natalie is now in her second year at University. “At this stage, I may not have full possession of the 7 GAs, but I’m confident that when I leave the campus, I will be an HKBU graduate with all of them.”

Since September 2008 HKBU has been promoting the 7 GAs as an essential part of our unique brand of Whole Person Education (WPE). To help instil the 7 GAs firmly into the University’s collective mindset, the University-wide competition, WPE@HKBU was launched at the start of the 2011-12 academic year, and attracted a host of outstanding entries in support of the campaign.

  • Citizenship - Be responsible citizens with an international outlook and a sense of ethics and civility
  • Knowledge - Have up-to-date, in-depth knowledge of an academic specialty, as well as a broad range of cultural and general knowledge
  • Learning - Be independent, lifelong learners with an open mind and an inquiring spirit
  • Skills - Have the necessary information literacy and IT skills, as well as numerical and problem-solving skills, to function effectively in work and everyday life
  • Creativity - Be able to think critically and creatively
  • Communication - Have trilingual and biliterate competence in English and Chinese, and the ability to articulate ideas clearly and coherently
  • Team work - Be ready to serve, lead and work in a team, and to pursue a healthy lifestyle
More details of WPE@HKBU can be found at