HKBU Enews Eyes on HKBU
Jun 2011 | Issue 9
Alumni Corner

HKBU appoints Ms. Melanie Lee Wai-yi as the new Director of Alumni Affairs

Associate Vice-President’s email message to alumni

Dear alumni,
HKBU appoints new Director of Alumni Affairs

After a careful and rigorous open recruitment exercise, I am pleased to inform you that the University has appointed Ms. Melanie Lee Wai-yi as the new Director of Alumni Affairs with effect from 2 June 2011.

As Director of Alumni Affairs, Ms. Lee will play a major role in strengthening the linkage between the University and our alumni. She will support the University in cultivating and sustaining a sense of belonging among all graduates, planning and coordinating special events and reunion programmes for alumni and friends, establishing and developing overseas alumni associations, communicating with alumni to keep them abreast of the latest news and development of their alma mater, and nurturing and promoting the culture of giving among alumni.

Ms. Lee started her career as a public relations professional and worked for a number of large organisations. She moved up to the level of senior management in the telecom industry over a 20-year period. She has substantial marketing and brand management experience and has been heavily involved in integrated communications, strategic partnership as well as alliances development. She has a proven track record in launching and managing large scale events, and has established extensive networks in various business communities.

Currently a Doctor of Business Administration student in HKBU’s School of Business, Ms. Lee received a BA degree from the University of Hong Kong and a Master’s degree from the Chinese University of Hong Kong.

Please join me in welcoming Ms. Lee to our University community. Should you have any new initiatives and suggestions about our alumni service, please feel free to contact her at Taking this opportunity, I would like to thank Ms. Lisa Wong, Director of Communication and Public Relations, for her dedicated service as Acting Director of Alumni Affairs.

Professor Frank Fu

Associate Vice-President

23 May 2011